philosophy & values
artful philanthropy
Inspired by how the arts move us from the inside out, our philanthropy is committed to human creativity. We support the arts, from emerging artists to the organizations that present them on the world stage.
sustainability
As mindful stakeholders in the care of our bodies and the body earth, eu2be ingredients are sustainably sourced from around the world in infinitely recyclable aluminum.
wellbeing
Our bodies need more than tropes of trendy miracle ingredients. They need to feel cared for. Nature designed us in a way that caring for our skin is a conducive regimen for caring for the body and the person we are to become.
skin health
Evolved over time, skin is the very manifestation of change and protection. Skin evolved to protect us and give us sovereignty, literally separating us from the outside world. Healthy skin means more that ‘youthful’ skin. It means beautiful, nourished skin that fuels comfort and confidence to live your best you.
good work
The value of labor and hard work is sorely underestimated today. That said, self care isn’t hard work. It’s a revolutionary practice that invests mindful attention and invaluable care to nourish who we are and who we are to be.
real truth
For so long, we have been taught that beauty is young and fleeting. We need to preserve it, hold on to it, or it will slip through our fingers just like that. Truth is, beauty is our birthright. We have a right to it and it’s not something to obtain or enhance. It’s inherent within us. It is our call to be our best self.