founder's story

Your best you begins with healthy, radiant skin—and a deep sense of well-being.

This is something I learned from my trailblazing Aunt Eugenia, for whom eu2be is named, and my Nana, whose Midwestern speakeasy hosted jazz and blues legends like B.B. King.

These inspiring women were less focused on 'the arithmetic of life' and more on their birthright to seize the beauty in everyday life.

Persistently judged by their skin, they found agency, creativity and well-being in what I now call whole body skincare.

Their legacy lives on in our products. It's why we harness nature’s own technology—in the form of premium high-performing biomimetic carrier oils carefully sourced from around the world—to create proprietary products that deliver transformative skincare experiences and results.

We packed more of these powerful ingredients into our products because the body craves their essential fatty acids but can’t produce them on its own.

So take care of the skin that never fails to take care of you—and pay it forward with a mindful daily skincare practice formulated for all bodies and all skin types.

Be a part of the conversation about the intrinsic value of the skin you are in and the person you are '2be'.

By caring for yourself with our nourishing products made with nature’s very best, you'll create the conditions for a sense of being cared for that gives rise to a feeling of true well-being—nourished, protected, and wholly seen.

And that’s the real treasure.

XOXO, 

Charla Jones
eu2be Founder, CEO