All skin types share a persistent pain point—functioning as our first defense against harmful environmental factors while retaining moisture and preserving skin health.

skin barrier | you to be protected

Skin cells and lipids in the epidermis—the top layer of skin—form a “brick-and-mortar” protective barrier. These cells continually renew, a process that takes longer as we age. Factors like stress, pollution, poor sleep, UV rays, and infrared radiation all impact the barrier.

normal skin | you to be balanced

Normal skin doesn’t feel too dry or too oily because it tolerates a broad range of products and ingredients. It isn’t prone to ashiness, breakouts, flakiness, or feeling greasy and tight. Daily moisturizer is necessary to maintain the moisture barrier and prevent environmental damage to skin.

dry skin | you to be nourished

Dry skin appears dry, blotchy, and has cracks or flaky patches. Unaddressed, dryness can accelerate damage to the skin barrier. Avoid cleansing with abrasive scrubs, mass-produced formulas, and scented washes. Daily moisturizing with carrier oils rich in biomimetic lipids, vitamins, minerals, and fatty acids is a must.

dehydrated skin | you to be hydrated

Dehydrated skin can affect any skin type. When skin lacks water, it feels itchy and appears dry, ashy, and dull, often with visible fine lines and wrinkles. As dehydration makes skin more vulnerable to irritants, it’s very important to moisturize to restore lost water and prevent more from escaping.

sensitive skin | you to be soothed

Sensitive skin has lower levels of lipids in the skin membrane. The result is inflammation, tightness, and sometimes pain. Essential oils, coconut oil, mass-produced formulas, and over-cleansing should be avoided. Must-haves include carrier oils with natural antioxidants and anti-inflammatory vitamins like A, C, and E.

skin in transition | you to be preserved

Our skin is always responding to an evolving set of external conditions and stresses, and major life changes like new medications, health diagnoses, and pregnancy add even more strain. Telltale signs of transition-related skin issues are dryness, dehydration, redness, flakiness, tightness, itchiness, roughness, fine lines, rashes, and breakouts.

mature skin | you to be beautiful

Mature skin is a natural result of genetics and environmental factors. Chronic health conditions, lifestyle, and sun damage also play a role. Hyper-pigmentation, dark spots, fine lines, fragility, wrinkles, and elastosis are all common characteristics.